Let me start with this — Do you have a marketing funnel? Do you even know what a marketing funnel is? Do you think you have to be a techie to do it? Do you think it’s too overwhelming to put one together? Do you have funded proposals to offer your potential prospects? Do you even know what a funded proposal is? A funded proposal allows to you give something away of high value to the prospect, before you ever solicit them for your business. A great marketing funnel allows you to focus on generating traffic, letting the system recruit and build a relationship for you!
The first thing that you can do to improve your sales and profits online is to offer a sale. It doesn’t matter what the size of your email list is. I’ve had a list of 60 people and ran a sale, and 2 people ordered. That’s an email conversion rate of around 4%. This is something that you will definitely want to do if you want to see sales right away.
Every affiliate marketer has wasted time and money in niches which just don’t turn a profit. Therefore, don’t be disappointed if a niche you’ve chosen won’t make money for you.
Make your content involve your customer, keep it personal, appeal to ego, greed, fear, or whatever it is that brought this visitor to your landing page. Remember, selling is an emotional process. People buy what they perceive as a need, even though it is actually a desire.
Let us take a sample, you have an independent business or you are an entrepreneur and have an innovative new product. Ok, how you market it? First you must find out who needs this remedy, who wants it? How does it benefit them? Are able to they afford it? That could be cost effective and did it save them time and money or handle some other concern they have?
If you have been careful to follow the keyword advice above and chosen well, you can use PPC to build traffic while you continue building links. But links are vital to your long term marketing strategy, so don’t ignore them.
There are also those that will tell you that building links is not really necessary. Don’t believe that either. They say you can do Pay Per Click (PPC) advertising to build traffic, which is true, as far as it goes. There is a major difference between link building and Ppc. PPC has its value, but mostly as support for other (organic) methods. PPC is like a hungry alligator. You must feed it constantly for it to grow. Therefore, it is a constant drain on revenue. And the bigger the alligator grows, the bigger its appetite and the more you have to feed it.
Don’t be hesitant to lay out exactly what your offer is. Be up front and proud of the offer. Just make sure you lead your visitors to take action. Show them where to click, download or subscribe.