Aromatherapy – Making Your Passion A Business

Attract Organic, Targeted Visitors by Becoming Excellent Search engine Fodder. This is an Easy & Long term strategy. By submitting your website URL to leading Search engines and Directories, you will start showing up on natural search results by REAL people, bringing in a constant stream of eager visitors to your website. However, just submitting your site is not enough. It has to be done along with other tasks below. Further, submitting your site to a group of 150 hand-picked search engines is found to give good results.

Let me start with this — Do you have a marketing funnel? Do you even know what a marketing funnel is? Do you think you have to be a techie to do it? Do you think it’s too overwhelming to put one together? Do you have funded proposals to offer your potential prospects? Do you even know what a funded proposal is? A funded proposal allows to you give something away of high value to the prospect, before you ever solicit them for your business. A great marketing funnel allows you to focus on generating traffic, letting the system recruit and build a relationship for you!

Increase ‘free marketing’ activities. Word of mouth is a powerful tool and with a bit of encouragement, your current satisfied clients can become very valuable to you.

Tell people what you are going to tell them, tell them and then tell them what you have told them. This is the most effective structure for content as it will make your message less forgetable.

By adding a site map to your page makes simple for the user to get information through spiders or robots that look for the information you are looking for. Remember, the fewer the clicks, the better.

Be prepared. Have a marketing strategy for before, during and after the event. Think of your trade show display and the show as just one piece in a three-part promotional process. Being successful with trade show displays isn’t just about setting up a table and some brochures, but demands a plan for how you will be marketing your company at all times.

Some will say that direct mail doesn’t job, others that cold calling is too difficult and not worth it, etc. They tell you this so that you can will buy into their particular marketing program and for no other reason. Some will recommend what works for your children, which is fine, but it doesn’t mean it is useful for you. I have many friends that own their own businesses and every single one promotes differently, gets their customers diversely and some of these decision makers are in the same line of work! My point is you must find the strategy that works to suit your needs and working with a pro who actually knows precisely what they are doing is the foremost strategy of all.

The “active” your subscribers are, the more money you can expect to make from your list. Also, when running a sale, you will want to take advantage of the “broadcast” function of your autoresponder. The broadcast function will allow you to email everybody on your list at once.